Featured Research
EPR featured research are off the shelf research which provides strategic inputs on one particular topic. The reports are published either annually or bi annually. The reports are developed based on the inputs from the Industry and analyses the most sort after information areas and provides both strategic and tactical inputs on the related topics.
Channel Potential Index
One of the most critical challenges from a IT marketer perspective is the identification of right channel partners. It is also important to understand that one partner is good in any particular geography or for any particular product may not be as good for other geographies and other products.
Channel Potential Index (CPI) provides City level inputs for different product categories and suggest the ideal partners for the IT marketers. The insights are not only useful for a new entrant who are setting up their channel infrastructure but also provides a neutral evaluation of existing channel partners.
CPI is accompanied by city level channel market size for different product categories ensuring that all the suggestions and insights are in sync with the current market scenario.
The output provides the complete profile of the channel partners who matters the most including classification, turnover, product focus, vertical focus and wallet share. The output is available for different product categories such as PC/Laptop, Printer, Server, Storage, Middleware, and Application.
The key take outs from the Research is
Partnering Strategy- Competitive Channel Profile
- Potential Index of all the channel partners in the category
Partnering Strategy
The output suggests the partnering strategy for each of the major partner in the said product category for the city
- Penetrate: A leading competition channel partner in the category
- Strengthen: Existing partner focused on competition in the same
Category
- Continue: Already aligned partner
- Develop: Leading partner in a different category expected to enter the category
Competitive Channel Profile
The output provides a comprehensive analysis of City’s competitive scenario indicating each vendor’s strength and weakness on different parameters.
P1......P9=Principles
Potential Index of All the Channel partners in the category
Channel Potential Index : Partners That Matters the Most
The Research provides the complete profile of the IT channel partners who matters the most including classification, turnover, product focus, vertical focus and wallet share
City Potential Index : Specialty Hospital Services
The research identifies the potential for different speciality hospitals in different cities in India. It is a comprehensive need assessment of speciality hospital services at a city level.
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