Channel Potential Index

One of the most critical challenges from a IT marketer perspective is the identification of right channel partners. It is also important to understand that one partner is good in any particular geography or for any particular product may not be as good for other geographies and other products.

Channel Potential Index (CPI) provides City level inputs for different product categories and suggest the ideal partners for the IT marketers. The insights are not only useful for a new entrant who are setting up their channel infrastructure but also provides a neutral evaluation of existing channel partners.

CPI is accompanied by city level channel market size for different product categories ensuring that all the suggestions and insights are in sync with the current market scenario.

The output provides the complete profile of the channel partners who matters the most including classification, turnover, product focus, vertical focus and wallet share. The output is available for different product categories such as PC/Laptop, Printer, Server, Storage, Middleware, and Application.

The key take outs from the Research is




Back To TOP