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The healthcare industry in the emerging markets has unique sets of challenges apart from the challenges faced to them due to the continuous transformative evolution inherent to the Industry. The product companies need to focus on innovation so that products contribute to favourable and demonstrable outcomes, and optimise cost in the in order to absorb the impact of increasing price pressure. The service companies on the other hand must invest in continuous improvements in patient satisfaction and outcomes while taking on more responsibility to contain costs.
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