A satisfied channel will go an extra mile to establish the product as a preferred product with the customer. They not only provide a wide geographical coverage but also a host of complimentary products and services. They are Principal’s face in the market and act as substitutes when it comes to stock availability, credit, next business day delivery, marketing, sales and technical support, etc.

E probe channel satisfaction model evaluate different aspects of Principal-Channel relationship at different tier of partnership by breaking down each of the parameters into sub parameters and then understand the impact of each one of them at a granular level. This helps the principals in a better resource allocation and a proactive channel strategy.

eprobe Channel Satisfaction Framework




eprobe KEI Framework



eprobe Resource Allocation Matrix



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