eprobe with its strong channel research expertise in the emerging markets help its clients to constantly evaluate its channel infrastructure and strategy. It helps the clients in arriving at the right mix of different distribution channels for different user segments. eprobe helps the clients to answer some key questions about the distribution mix

•   Channel Satisfaction
•   Which channel provides the greatest ease of buying for the relevant target segments?
•   Which channel best compliments your brand?
•   How can you use channels of distribution to build competitive advantage?
•   Which segments should be targeted directly?
•   Which are the partners you should work with and what should be the ideal mix for the channel infrastructure?
  
  
  • Value Added Resellers
  • System Integrators
  • ISVs
  • Resellers
  • Distributors
  
  
•   Who are the most effective partner for the target in each of the partner categories?